Marketing on a Budget, Your Free Business Plan

Start a new website with no-cost marketing techniques and get results fast with this plan! Marketing on a budget is always possible with determination.

1. Define purpose.
What is the goal of your new website? Try to define it in one clear sentence. This will help you focus. After you’ve got your sentence, ask yourselves these questions:

  • What kind of website should I create: a static HTML site, a blog or forum?
  • Do I absolutely need to hire someone to make a design, or can I start out without spending money?
  • How will I attract people to my website/service?
  • How will I communicate with my visitors? Is there a medium that my unique audience would prefer (email updates, phone, Twitter, etc.)?

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Optimize SEO for Google Friendliness

I’m going to tell you how to make your WordPress site clean, Google friendly and soar in the search engines with an SEO makeover.

1. Focus on the power of your content with a clean design
It’s easy to get stuck in the thought that your website must have the coolest looking design ever. But think of the times when Google comes to your town. Google is coming for one thing: your content. Google doesn’t care if you look cool so you don’t want good text hiding in unreachable graphics or underneath a bunch of other stuff. I use Thesis for DotResults because of a few key points:

  • Dependability. If you love your site, you love what’s in it. Thesis isn’t free but sometimes making an investment is the only way to see a return. Plus the people who make this theme are a savvy-kind-of-smart and know what’s best. They also regularly update and improve the theme. It’s a community feel I can always count on. I love community.
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